CRH Blog Post #19, Highlight Videos, Part 3

Initially, we refuted the absurd idea that “college coaches don’t like highlight videos.” Next, we established that video quality does not enhance or diminish athletic ability, and that uploading videos to YouTube and emailing a link to college coaches is a far better path than mailing them DVD copies of highlight videos. Now, the question becomes, “what should you include in the video itself?”


First, we advise you to put your very best 2 or 3 plays at the beginning of the video. Many college coaches won’t even watch past the first or second clip, so it’s critical that you catch their attention immediately.


Once you’ve piqued their interest, our advice runs contrary to common thinking on this topic. Traditionally, kids pull just a few clips from many games trying to find the very best clips that will paint themselves in the very best light possible. And we agree with this philosophy as it relates to just those first 2 or 3 clips. However, when it comes to the meat of the highlight video (3 to 5 minutes), we advocate including many (if not all) positive clips from between 1 and 3 games rather than including between 1 to 3 great clips from many (if not all) games.


Our reasoning for this is multi-factoral. One, the more often college coaches see the background and the opponent change in a highlight video, the more likely they are to believe you’re trying to trick them. College coaches also begin to wonder about your productivity if they only see you perform well once or twice per game. But the biggest reason to utilize our approach is that it simply doesn’t do anyone any good to present yourself in the “best” light possible; rather, we advise that prospects should present themselves in the most realistic light possible.


After all, as previously mentioned, no college coach will offer a scholarship based on a highlight video alone. However, college coaches will regularly watch highlight videos and make plans to see a given prospect in person. The point is that college coaches are going to find out the truth about you as a prospect eventually, long before they will put a scholarship offer on the table. Given this fact, it makes no sense to try to trick them with an unusually well edited highlight video, because your success at fooling them will only be temporary. And once they discover the truth, they will move on to kids who can actually help them win games, and you will have accomplished nothing other than getting your hopes up for no reason and wasting college coaches’ time. So, clearly, a better approach would be to allow college coaches to see you realistically based on what you are in terms of consistency and productivity. This way, when a college coach watches your highlight video and subsequently decides to see you play or request full game film, the odds go up substantially that the interest will be legitimate and mutual.


Thank you for reading. We hope these posts are helpful.

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